Executive Coaching helps the individual to think for himself, to find his answers and to discover within himself his potential and path to success.

An important aspect is that the relationship between a coach and his client is completely neutral. The coach cannot be a friend, a boss, an employee or a relative. His sole purpose is to help. The coaching session is always personal and private. It's totally confidential.

It's also worth mentioning that the coach doesn't teach the client anything, he is not an instructor, nor does he reveal the solution to any problems, even if he feels he has them. The Coach works by helping the client become aware of the problem, to take decisions in order to solve it. Thus he advances.

Coaching is of great help in moments of change. Executive Coaching is always aimed at stimulating evolution and opening new perspectives.

It's very useful in times when positions within the company are changing, for overcoming obstacles, evaluating staff behaviour, increasing productivity, introducing new paradigms and creating new teams etc.

How Coaching is useful


Coaches are catalysts for change. In whichever area they work they focus on stimulating evolution. Their role is always that of opening new horizons. That's the reason they can often be found in 'transitory' situations, such as a change of job or company, where there are obstacles to be surpassed, behavioural evolution, increased performance, incorporation of new paradigms and the building of a new team etc.

With a "mayeutics" approach, in the style of Socrates, the coach asks the right questions for each situation. Asking pertinent questions opens the path towards development, the path the client walks with the coach's guidance. This process enables the client to discover new possibilities, put them into practice and transcend the limits which are in blocking his way.


The coach helps the client develop and maintain new strategies. He does intervene to achieve a result, but finely tunes the process, guides in areas where improvement is needed or where erosion is occurring.

As a result of this process the coach will use a directive coaching focus, enhancing it with a technical approach when such skills are needed. When lateral training is deemed necessary, the coach proposes the specific training action which should be followed.


Coaching is characterized by the necessary 'distance' between coach and client. This is useful in several ways. As a professional who constantly monitors the market, technologies, policies, the coach has a good understanding of the evolution of tendencies. This global vision, acquired from experience in different companies, as well as his personal interest in social, industrial and economic evolution, enable the coach to be of great help to the client in order to maintain his analytical skills.

This professional distance also enables the coach stimulate inspiration. His ability to apply ideas gained from different sectors to others makes him a useful catalyst for creativity, and to transgress established models.


Some changes lead to crisis, that is to say transitory states of disorder which occur during the change from an old way of working to a new one. The crisis largely comes from the lack of old points of reference and the development of new ones. His can affect the way of working, the organization, relationships and identity. Sometimes it affects all these areas at once.

In this situation the coach is the ally of whoever wishes to evolve. With his presence he provides guidance through the fears any process of change produces, or in the search for greater efficiency. The client, thus understood and stimulated can therefore face and initiate the process of change. In this sense everything happens as if the coach would take upon him all the resistance due to protect the coachee, allowing him to take risks more freely.


Another useful aspect of the coach is that he invites the client to pause and take stock. This is like the moment between exhaling and inhaling the next breath. This moment of reflexion, this overview of what one is doing, allows us to find the right path. It's like spending a couple of minutes in order to save hours.

The Coach therefore performs many useful functions as a facilitator of reflexion, stimulator, support, critical voice, and witness of external evolution. More than at the service of a client he is at the service of the client's success.


The increase of pressure which has occurred over the last few years makes handling delicate situations and avoiding rupture, which can aggravated by stress, very important. Coaching helps avoid such situations, and day to day burnout.


The following quotes are from questionnaires titled 'What Coaching has done for me', which come from a wide number of coachees.

  • Coaching has enabled me to help a number of people to find solutions to their problems.
  • I've developed a new managerial style.
  • I have a more objective vision, less affective influence and greater productivity.
  • It has taught me to stand back and take stock every now and then. This enables me to put into perspective, globalize and rationalize my overall view of things
  • I've found a good work-life balance
  • I use the talents of my employees in a more selective way, depending on the challenges we face.
  • Coaching allows me to reflect deeply on my role as manager and on the role of each and every member of my team.
  • I've rediscovered my passion for business and a winning spirit.
  • Coaching has made me realise that by helping others reach their goals I reach my own as well.
  • I've been able to install in my time a winning spirit.


“Triform Institute responde plenamente a las necesidades y retos actuales proporcionando inspiración, herramientas y una metodología de trabajo que invita a elevar el nivel de conciencia desde el que operamos. Mi profundo agradecimiento a Luis Espiga por ayudarnos a sacar nuestra mejor versión con el fin de ponerla al servicio de la comunidad.” by Francesc Vila.